Cover of En Forme, Virginia Lifestyle Magazine, Fall 2025 issue, featuring Dee Hall Goodwin sitting on black stairs with a bouquet of flowers beside her, wearing a colorful headscarf and floral overalls, smiling at the camera.

Flowers are the medium, not the message.

I'm a flower farmer, educator, and organizer building equity in American floriculture. I founded Black Flower Farmers, a global network of growers of color. I speak, teach, and grow flowers in Norfolk, Virginia, always with dirt under my nails.

I speak nationally on native plants, sustainable floriculture, and creating equitable pathways in the floral industry. My work has been featured in Garden & Gun, National Wildlife Federation Magazine, and En Forme. I serve on the Board of Directors at Norfolk Botanical Garden and founded the Tidewater Flower Collective. Through keynote presentations, workshops, and community organizing, my work bridges floriculture, equity, and ecological restoration.